Making and marketing Fijian pearls to tourists

Woman trainee learning jewellery making skills for use with mother of pearl. Photo: ACIAR Partners.

The Ba Women’s Forum, a peak body of 79 women’s groups in the Ba area of Fiji (62 km from Nadi, a tourist center on the main island of Fiji), has gradually been developing its engagement and the identification of opportunities in the pearl culture and marketing sector, with help from an ACIAR project. The latest developments are reported in ACIAR’s Partners magazine. Market analysis has identified significant market potential for pearl jewellery, now largely filled by imports. ACIAR and the Ba Women’s Forum have partnered with designers, technical and market experts to train local women in developing products suited to the market. The initial results are very promising, as the Partner’s article explains.

Read the article here.

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